Celtic CEO Michael Nicholson addressing fans at the 2022 Celtic AGM.
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Lessons Michael Nicholson could learn from Dom McKay’s first Celtic transfer window

Dom McKay’s first transfer window at Celtic showcased precision, speed, and operational skill, including the last-minute Carter-Vickers deal. Fans now see the contrast with Michael Nicholson, whose tenure has struggled to match this level of efficiency. McKay’s role clarifies that identifying targets and executing deals are separate functions, and his record demonstrates how a proactive CEO can stabilise transfer operations and support managerial strategy. Nicholson’s performance over the past two years underscores the impact of weak leadership on Celtic’s transfer success.

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